The Pricing Target

The Goal: to select a price that is right on target and gets your home sold!

Rule of Thumb: Sometimes marketing your home comes right down to the price you have chosen. Marketing is at its most effective when it is accompanied by a fair maket value. If you are getting showings but no one is writing an offer, it generally means that you are in the range of 4 – 6% above market price.

If your number of showings is low and you’re experiencing a lot of drive-bys but the buyers don’t come in to see the home, then your home is 6-12% overvalue.

If no showings are happening at all, then the house is likely priced 12% or more above what the market will bear.

It is imperative that you have an experienced and trusted source to guide you through this process so your marketing is 100% effective in making your property SOLD!

INDUSTRY STANDARD VS. OUR STANDARD

INDUSTRY STANDARD MARKETING

  1. Property listed on MLS®
  2. Sign on your lawn
  3. Open Houses

OUR STANDARD

  1. Pre-listing marketing strategy
  2. Preparation & staging for maximum value
  3. High definition Photo & Video session
  4. Lockbox & sign
  5. Measurement and appointment processes
  6. Gathering necessary information about the house for the potential buyer
  7. Personalized communication plan
  8. Home presentation book
  9. Home listed on myottawateam.com
  10. Home listed on realtor.ca, remaxottawa.com, globalremax.com, 12 3rd party advertising websites,
  11. Custom social media plan including facebook, youTube, Twitter, Google+ & Pinterest
  12. Weekly feedback and market update
  13. Complete document filing from us right through to the lawyer

WE OFFER 10 TIMES THE MARKETING OF THE INDUSTRY STANDARD

Contact Us

Address:3B-2160 Montreal Road Ottawa, Ontario K1J 0B4

Phone:613-558-8000

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