Marketing isn’t just what you see online or in a magazine. We want our sellers to be educated about everything that marketing entails, from public perceptions to what they fell like after they view your home.
MYTH VS. REALTY
Myth #1 – “BGM real estate team are too busy to pay attention to my listing”
Reality – Just as superior restaurants are busy at dinner time and superior doctors have long patient lists, our success in marketing homes provides us with many more homes to sell. Like good restaurants and doctors, we have set up a top-flight office administrator to assist with the routine details so that we can devote the time and attention required to sell your property successfully. We have built our business on one satisfied client at a time. Our goal is for you to be another satisfied client who spreads the word about how well you were served!
Myth #2 – “You should select the REALTOR® who says he/she will get you the highest price”.
Reality – This is the oldest trick in the real estate book! Tell the seller what he/she wants to hear, act excited, and compliment the home to get the listing. Then ask for a price reduction in a few days – or even a few weeks. Don’t buy into that. Insist on a written, well-researched market analysis. Select your REALTOR® based on credentials and track record and then use the market data to determine the price.
Myth #3 – “Discount brokers can do an adequate job selling real estate”.
Reality – While we are sure they are suitable for some folks, promotional costs such as photographs, brochures, newspaper, magazine, TV ads, radio ads, MLS® fees, direct mail, personally distributed newsletters, professional support staff, website maintenance, signs, bus benches and much more are paid for by a full service, full fee agent. Just a few questions to ask yourself:
- Will the discount broker offer a complete marketing campaign?
- Does the discount broker have staff to personally attend to my specific needs?
- Do they have a proven track record of success, or is he/she using the discounted commission to win our business?
- Will the discount broker be motivated during difficult times to go the extra mile for me, or will they move on to another deal that doesn’t take so much of their time?
Your home is an asset to a discount broker and makes their phone ring. If your home sells, they lose business. Why would they want to sell your home for a discounted fee when they can make more money selling other properties.
Remember that you only pay a commission IF and WHEN your property sells successfully. The supply of buyers through your home will be restricted if marketing is limited.