Our Initial Idea about Websites
In this business, we are all expected to make decisions fairly quickly. It was no different with the decision to update the website…quick and easy move to freshen up our look. Shopped around for a website developer, decided on the look we wanted, filled out some questionnaires. Not hard, right? WRONG! We all surf the web, look at everyone’s sites, play with cool widgets – but have you really counted the layers on a website??
Reality
About 5 weeks into the project we looked around at each other and tried to stave off the need to roll under our desks and adopt the fetal position. No doubt our web developer was on the other end of the line chuckling to themselves. Design, features, widgets, text – all 90+ pages deep – which one of us was going to tackle all that AND sell homes???? Well, we hitched up our big kid pants and dove right in. 25 weeks later – TA DA! And only one of us is still looking longingly at the space under the desk. (We will let you guess who that might be.)
No one prepares you for the amount of time, or discomfort it takes to 1. talk about yourself, 2. Succinctly get your point across about real estate, 3. Find a written “voice” that is true to who you are, 4. Learn all you can about widgets, SEO (Search engine optimization for those NOT familiar), Jetpacks and WordPress and 5. Actually sit down and write out 90 pages of content!!
Creating BGM’s website
The best advice we can give to anyone out there about to “freshen up” their website – think long, think hard, and when they tell you 5 weeks – add 20 more – because if you are trying to sell homes and make your clients happy at the same time – you need breathing room!
We hope you enjoy the site and you will stay awhile and play with our phenomenal calculator, and take in some of the highlights under the resource links.
Address:3B-2160 Montreal Road
Ottawa, Ontario
K1J 1G4
Phone:613-558-8000
Email:info(at)myottawateam(dotted)com
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